Blog Post 1.1 "New Organization Mergers"

     The New York Times bought The Athletic. The Times did this because they want more subscribers and The Athletic has that. The Paper has largely ignored sports over the past few years, but The Athletic has signed on 1 million subscribers of sports fans. This move by The Times can give them the ability to offer subscription bundles that include both The New York Times and The Athletic. This could help Athletic subscribers reconsider canceling their subscription when their team isn't playing. 


How was the primary way that The New York Times makes profits changed over time? 

The Times have transformed themselves from a publisher supported by ads into a publisher supported by paid subscribers.


Why is The Athletic an attractive business for the NYT to try to buy? 

They bring a new aspect to their company and can offer subscription bundles that include both companies, which could very likely increase subscriptions.


Why was The Athletic burning through its money so quickly in 2020? Why would they lose customers for some parts of the year?

Sports went dark due to COVID. They would lose customers when certain subscriber's favorite teams/sports were in their offseason


What will The Athletic gain from the merger? What will The New York Times gain from the merger?

Athletic- keeping subscribers. profit. Possible sustainability 

The Times- Diversity added to their company. More subscribers. Possible sustainability


Why do you think The Times is concerned about growth in the future, after the Trump era?

They peaked so high during the Trump presidency, so they don't want to go on a downward slope in revenue, subscriptions, etc.

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